2021 Beauty Grand Prix



The ELLE Québec and ELLE Canada Beauty Grand Prix is an exciting opportunity to cement your brand’s reputation in the cosmetics industry. The annual competition invites a judging panel of ELLE readers—your valued customers—to vote for their favourite products in a blind test. The winners are then unveiled at a celebratory gala event.



The ELLE Québec and ELLE Canada Beauty Grand Prix is an exciting opportunity to cement your brand’s reputation in the cosmetics industry. The annual competition invites a judging panel of ELLE readers—your valued customers—to vote for their favourite products in a blind test.

The Beauty Grand Prix will not only provide your brand with a prestigious platform, but also allow you to:

  • Win over our readers
  • Capitalize on the influence of the trusted ELLE brand
  • Receive outstanding visibility on the ELLE Québec and ELLE Canada platforms (print, online, and newsstand)

What can winning this Canada-wide competition deliver?

  • A spotlight on your product(s)
  • New consumers who are excited to try your product(s)
  • A boost in product sales

We hope you’ll join us for this year’s edition of Canada’s most respected industry awards. Good luck to all!

Joanie Pietracupa, Editor-in-chief, ELLE Canada and ELLE Québec

Next step To Enter
How it works

After you register for the Beauty Grand Prix, your product will be blind-tested for 11 weeks by a cross-Canada panel of judges, whose reviews will then be sent to you for possible promotional use.

How it works

  • A promotional campaign deployed across all of the ELLE Québec and ELLE Canada platforms will invite readers to fill in an online registration form.
  • 600 judges will be selected to join one of 15 judging panels (40 readers per panel) which will each blind-test and rate the products in one category.
  • The judges will compile their comments and scores in a logbook and return their verdict.
  • For each category, the product with the highest average score will be declared the winner of the 2021 ELLE Québec and ELLE Canada Beauty Grand Prix.

To participate, you must :

  • Register your products by January 22, 2021. (Please note that a shampoo-conditioner duo is considered to be an individual product and requires only one registration fee.)
  • Send 2 samples (regular size) of each registered product* to the attention of: ELLE Beauty Grand Prix 2021, 651 Notre-Dame West, Suite 100, Montreal, Quebec, H3C 1H9, before January 22, 2021.
  • Send 40 products (regular size) of the registered products to the attention of: Mario Duffour Effica-Poste, 1845 Dagenais West Blvd, Laval, Quebec, H7L 5A3, (Phone number: 450-625-0110) before January 22, 2021.
  • For any additional information, please contact us at [email protected]

And for the gentlemen…

  • Male judges will be recruited via ELLE Québec and ELLE Canada social media platforms and directly through our network of readers.
  • The men who are selected will be part of a judging panel of 40 participants who will blind-test and rate products from 3 different categories geared toward men.

Discover your score

  • Once the results are compiled, we will share them with you and give your team access to the judges’ detailed comments about your products, giving your brand a direct line to the sincere opinions of Canadian men and women who are passionate about beauty products.
  • You will be able to use these comments for promotional purposes (subject to approval) until the results of the 2022 Beauty Grand Prix are announced.


  • We handle the process of concealing your product’s branding in order to preserve blind-testing before seamlessly sorting, packing and shipping thousands of beauty products coast-to-coast. The registration fee helps cover the cost of shipping and handling and allows us to share readers’ impressions with you. The fee for each registered product is $995.00 CAD (plus tax), and you are asked to provide 42 free samples (regular size) to be tested by our judges.
  • Once we have announced the winners, those winners must provide an additional 10 samples of each awarded product for use in a reader contest.
  • Once again, this year, if your brand registers 10 products, the 11th registration is free.
Next step To Enter

This year, winning products will be selected from 5 groups, which are divided into 44 categories.

To ensure that the submitted products are tested against products of similar value, our categories are subdivided into price ranges. We reserve the right to establish these price ranges according to the products that are registered at the end of the registration period.


  • Anti-aging day cream
  • Anti-aging night cream
  • Day serum
  • Eye contour care
  • Eye mask patches
  • Face mist
  • Face oil
  • Face scrub
  • Face solar protection
  • Face wash
  • Lip balm
  • Makeup remover
  • Moisturizing day cream
  • Moisturizing sheet mask
  • Night serum
  • Toning lotion


  • Concealer
  • Eyebrow products
  • Eyeliner (pencil)
  • Eyeshadow palette
  • Illuminator
  • Lipstick (red)
  • Liquid eyeliner
  • Mascara
  • Nail polish (red)
  • Products to set makeup
  • Tinted cream


  • Dry shampoo
  • Hair mask
  • Hair Oil
  • Hairstyling products
  • Shampoo and conditioner – coloured hair
  • Shampoo and conditioner – damaged hair
  • Shampoo and conditioner – non-coloured hair


  • Body lotion
  • Body scrub
  • Body wash
  • Deodorant/antiperspirant
  • Dry body oil
  • Hand cream
  • Self-tanner


  • After-shave
  • Face wash
  • Moisturizing face cream
Next step To Enter


  • The results of the Beauty Grand Prix will be announced in a special feature published in November 2021 in ELLE Québec and ELLE Canada.
  • A contest announced in the same issues will offer 10 lucky readers the chance to win all of the awarded products.


The and sites will showcase the winning products.

Social media

Content related to the Beauty Grand Prix will be promoted on ELLE Québec and ELLE Canada’s social media feeds and pages.


Winners will receive 5,000 free Beauty Grand Prix stickers to affix to winning product packaging.


Winners will be allowed to use the official Beauty Grand Prix logo on in-store promotional material and websites, as well as in online stores (subject to approval), until the results of next year’s Beauty Grand Prix are announced.

To Enter